Betfair Sportsbook

The Betfair sportsbook, from the same set of mobile apps.

Visual designer · iOS and mobile web · 2012-13

Three months, three surfaces

Sportsbook launched on the desktop site, on mobile web, and on iOS. It was designed and built in three months, and it went out in January 2013.

The first year beat the forecast, and it added to the wider mobile growth.

3 months
How long it took to design and build
4.5
Rating on the App Store at launch

Stated for the January 2013 launch. The write-up does not give the number of reviews behind the 4.5.

Betfair Sportsbook on an iPad and an iPhone, football highlights with green odds.Betfair Sportsbook on an iPad and an iPhone, football highlights with green odds.
The same sportsbook in a mobile browser on two Android phones, open at betfair.com/sport.The same sportsbook in a mobile browser on two Android phones, open at betfair.com/sport.
Three iPhones. The left is the exchange, with unmatched and matched bets. The middle and the right are the sportsbook, in-play football, one with blue odds and one with green.Three iPhones. The left is the exchange, with unmatched and matched bets. The middle and the right are the sportsbook, in-play football, one with blue odds and one with green.

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