Betfair Games

The Betfair casino app, one of the mobile products I owned.

Mobile visual designer · iOS and Android · 2012-14

Casino

Betfair runs the largest online betting exchange, and beside it a sportsbook, a casino, poker, and bingo.

The lead release was Casino, on iPhone and iPad, in 2013 and 2014. What you saw depended on how you played and what you spent. Logged in, the games and the offers were the ones meant for you.

I worked under the Head of Design.

£100k
What the iOS casino cost to build
£4.5m
Additional revenue in the launch year

Stated for the iOS casino in its launch year. The write-up does not name the system the figures came from.

Two iPhones in green cases. One is the Betfair Casino lobby, with New Games and Most Popular. The other is Wild Gambler, with Demo and Play.Two iPhones in green cases. One is the Betfair Casino lobby, with New Games and Most Popular. The other is Wild Gambler, with Demo and Play.
An iPad showing the Betfair casino lobby, with game tiles across the screen.An iPad showing the Betfair casino lobby, with game tiles across the screen.
Three iPhones. Two show the Betfair Casino introduction, with Promotions and New Games circled. The third is the lobby, with a balance of £54.32.Three iPhones. Two show the Betfair Casino introduction, with Promotions and New Games circled. The third is the lobby, with a balance of £54.32.

Arcade

Arcade followed Casino, still on iOS in 2013 and 2014. The first screens pointed at Join and Log in, and more people used the parts they pointed at. A new product that used to take several months went out in under four weeks, so it could be changed in public. The apps could point at each other, in one brand.

Betfair Arcade. A yellow title card, an iPhone pointing at Join now and Log in, and the game lobby.Betfair Arcade. A yellow title card, an iPhone pointing at Join now and Log in, and the game lobby.
An iPhone showing a Betfair Arcade promotion, with a £500 bonus.An iPhone showing a Betfair Arcade promotion, with a £500 bonus.
Three iPhones showing Betfair Arcade, the lobby and a game.Three iPhones showing Betfair Arcade, the lobby and a game.

Poker

Poker Exchange started on Android in 2012 and 2013, and then came to iOS. The desktop product was old and plain, so the phone was the place to redraw it. It was a side project, with one developer, in the time we had.

A black iPhone on a Betfair poker table, at preflop, with the hole cards and the betting buttons.A black iPhone on a Betfair poker table, at preflop, with the hole cards and the betting buttons.
A white Android phone on the same poker table, at the flop.A white Android phone on the same poker table, at the flop.

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